Coca-Cola takes a big gulp of Monster

NEW YORK (CNNMoney)

The company announced Thursday it is buying a 17% stake in Monster, the energy drink company, and that the two will swap ownership of some brands.

The $2.15 billion deal will allow each company to focus on its core strengths.

For example, Coca-Cola (KO) will hand Monster (MNST) its energy drink brands, like NOS and Full Throttle. In exchange, the non-energy drinks that Monster produces -- Hansen's Natural Sodas, Peace Tea, Hubert's Lemonade and Hansen's Juice Products -- will become part of Coca-Cola's portfolio.

Related: Food stamp soda ban can save 141,000 from obesity, study says

A deal between the two companies has been rumored for some time, with Coca-Cola trying to reposition itself as Americans consume less soda. Coca-Cola's soft drink production slumped by about 2% last year, while Monster grew by nearly 7% to become the sixth-largest player in the carbonated beverages space, according to data from Beverage Digest.

Related: Coke is coming to K-Cups

The deal also expands Monster's access to Coca-Cola's distribution network. The two have partnered in this area for about six years.

Following the announcement, Monster climbed 21% in after-hours trading. Coke gained about 1%.

First Published: August 14, 2014: 5:52 PM ET

Anda sedang membaca artikel tentang

Coca-Cola takes a big gulp of Monster

Dengan url

http://bugarasakti.blogspot.com/2014/08/coca-cola-takes-big-gulp-of-monster.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

Coca-Cola takes a big gulp of Monster

namun jangan lupa untuk meletakkan link

Coca-Cola takes a big gulp of Monster

sebagai sumbernya