NEW YORK (CNNMoney)
The move is surprising considering that Weisenthal was one of the first members of Business Insider and is a prominent part of the site's newsroom and operations.
It also comes during a hiring spree and new strategy at Bloomberg, which is grabbing up high-profile talent for coverage across all platforms.
Bloomberg TV did not specify a launch date or time slot for Weisenthal's show, but afternoon is likely, given his focus on market news.
It is expected to hire roughly a dozen people to work with Weisenthal on the markets section of its web site.
In recent months, Bloomberg has hired The Verge's co-founder Joshua Topolsky. It has also upped its political coverage by bringing on journalists John Heilemann and Mark Halperin, who head up the company's digital coverage while hosting a politics show for Bloomberg TV.
Related: The Future of Media
Known on Twitter by his handle "The Stalwart," Weisenthal is well known for his prolific work ethic usually starting everyday with his signature tweet, "what'd I miss?"
"We are sad to say goodbye to Joe, but we will always encourage our colleagues to pursue great opportunities," Business Insider CEO Henry Blodget said in an e-mail to staff.
Blodget also announced the news to Business Insider's New York staff, prompting a round of applause for Weisenthal. The site has not identified a replacement for him.
A statement from Bloomberg also mentioned Weisenthal's dedication to breaking news and legendary competitiveness, which I experienced firsthand as a former employee of Business Insider.
"I had no interest in leaving Business Insider, and I'm incredibly proud of what's being built there," Weisenthal said in a statement. "But what's going on at Bloomberg is truly exciting. I couldn't pass up the opportunity."
First Published: October 21, 2014: 8:42 PM ET
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